IRVINE, California, April 30, 2016 – Keystone Capital Markets, Inc. (“Keystone”) is pleased to announce that its client Liquid Technologies, Inc. has been acquired by the Chicago based private equity group Frontenac.
Headquartered in Chino, California, Liquid Technologies is a private label manufacturer of small run shampoos, conditioners, lotions, and other related liquid beauty products. The Company maintains a library of proprietary formulas that it licenses for its clients’ use. Liquid Technology sells its products primarily to hair salons in the U.S., and has developed packaging specifically designed to address the salon market. The Company has plans for significant growth in its new partnership with Frontenac.
This successful transaction was the second time that Keystone professionals have worked with the Liquid Technologies management team. After completing a successful transaction In 2005, the Liquid Technologies management team requested that Keystone professionals assist with a second transaction. Keystone Managing Director Craig Primo commented, “It was an honor to have been selected by the Liquid Technologies team to represent the company in this transaction. After our success with the team on a previous transaction, we knew the key deal elements that were important to the team.”